Community. Craft. Women. Hospitality.  

SOLM

Who We Are

SOLM was founded to create meaningful connections with the communities we call home. We believe in honoring local voices, traditions, and environments through collaborative initiatives that foster inclusion, conservation, and innovation.

It began with AURE, a vision for full-circle hospitality that quickly revealed a deeper opportunity—to support the very people and places that make these destinations extraordinary. In many tourism-driven regions, women play an essential yet often overlooked role in shaping industries and economies. However, systemic barriers limit their access to education, leadership, and entrepreneurial opportunities.

SOLM was created to bridge these gaps. By focusing on education, conservation, and creative innovation, we empower women and communities to take ownership of their futures while preserving the cultural and natural landscapes that define them.